KER HOSPITALITY
KER HOSPITALITY was founded at the end of 2022 by Paul Dubrule and François-Xavier Bourgois, along with two other partners from the hotel industry.
The purpose of KER HOSPITALITY is to acquire, hold and manage hotels in Europe, operated under franchises from the major international hotel brands.
The objectives of this branding were to open a new chapter while retaining the group’s core values. Unite internally around a new, more assertive brand identity. Strengthen Ker’s reputation and expertise in the French hotel market.
STRATEGY • GLOBAL BRAND CONCEPT CREATION • BRAND IDENTITY
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