LE MORGANE
- Storytelling & Brand territory
- Naming
- Art direction & brand identity
- Design guidelines
- Webdesign
- Signage
- Packaging
- Menu design
The iconic hotel in Chamonix is being reimagined for its move upscale. The visual identity blends contemporary design with warmth, stepping away from classic mountain-hotel conventions.
This new branding echoes the quiet luxury trend and is designed above all to deliver a five-star guest experience.
Interior design: Astet
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